Fervent Four: Building an Event Based Business

Building an Event Based Business

Aug 3, 2023

This week hosts Tim Ryan and Zack Miller sit down with Carrie Lauck, Owner and Certified Special Events Professional (CSEP), at The Happy Hour Hostess. The Happy Hour Hostess is a Virginia Beach-based event planning company that serves across Virginia in places such as; Richmond, Charlottesville, the Eastern Shore, and Washington DC. The Happy Hour Hostess, a dynamic team of event planning experts, is dedicated to event excellence and providing the ultimate guest experience, specializing in wedding, corporate, and social event planning and design. Watch this week’s episode to hear about Carrie’s journey, hospitality passion, business scaling, and much more!

Show notes:

(0:00) Introducing Carrie Lauck

(3:04) What is Happy Hour Hostess?

(9:44) The process of rebranding

(13:15) Different price-points of events

(21:52) Logistics of large events + in hospitality

(26:48) Starting out in event planning

(32:51) Task management systems/processes

(38:07) Operating throughout COVID

(42:09) Creating reoccurring clients

(48:23) Moving into an office space

(50:47) Traveling to Paris to learn from the best

(55:35) Hiring passionate employees

(59:18) Top Wedding Trends + Conclusion

About Carrie Lauck & The Happy Hour Hostess:

Carrie Lauck is Owner and Certified Special Events Professional (CSEP) at The Happy Hour Hostess (HHH). HHH is a wedding and event planning and design company dedicated to excellence in events. As a Virginia Beach-based event planning company, HHH serves across Virginia: Hampton Roads, Richmond, Charlottesville, and the Eastern Shore. They are looking to expand beyond Virginia and add destination planning to their list of services.

“At HHH, we are raising the bar on how our clients and vendor partners are served during the planning process while creating personalized event design that conveys a feeling of refined elegance and hospitality. We are great at this. We can not only remove the pressure and unknown of the process and timing of event planning, but our knowledge of budgets, production, flow, and especially design will create an event that is better than you can create on your own”.

Learn more: https://thehappyhourhostess.com/team

About the hosts:

Tim Ryan is an angel investor and the Executive Director of Innovate Hampton Roads, an organization dedicated to connecting entrepreneurs with resources in Hampton Roads, Virginia. Tim also serves as the Director of REaKTOR, a space for technology-based startups to start and grow.

Zack Miller is a serial entrepreneur and author of Anomaly, a guide on differentiating yourself and your business from the crowd.

Enjoy the show? Watch the Fervent Four Show LIVE every Thursday at 11 AM.

Live: https://www.startwheel.org/live/

Watch past episodes: https://www.startwheel.org/fervent-four-show/

Listen to past episodes: https://fathom.fm/podcast/fervent-four

The Fervent Four Show:

Did you know that only 4% of businesses hit $1M in revenue? Tim Ryan and Zack Miller are the creators of The Fervent Four Show, designed to help you get there. Check them out Live every Thursday at 11 AM.

Social Media:

Carrie Lauck

https://thehappyhourhostess.com/

Instagram: @thehappyhourhostess: https://www.instagram.com/thehappyhourhostess

LinkedIn: https://www.linkedin.com/in/carrie-lauck-happyhourhostess/

Facebook: https://www.facebook.com/thehappyhourhostess

Tim Ryan

https://www.startwheel.org

X (personal): @ryantnt (https://twitter.com/ryantnt)

X: @Innovate757 (https://twitter.com/Innovate757)

Instagram: @InnovateHamptonRoads: https://www.instagram.com/innovatehamptonroads/

LinkedIn (personal): https://www.linkedin.com/in/ryantnt/